The Pets Prefer Promise

Pets Prefer is dedicated to bringing only the finest ingredients, innovation, technology and quality standards to our products. Formulated by experts and backed by passion for your pet’s wellness, our promise to you is to provide the best in science and premium nutrition so your pet can live a long and happy life.


Why Pets Prefer?

Adding Pets Prefer supplements to your pet’s daily routine can help support their well-being naturally at any stage. From soft chews and sticks to powders and treats, we know we have the solution to better support your pet’s health. We’ve been making trusted, award winning pet products for over 20 years with only the finest in quality ingredients. And now, all Pets Prefer products are powered by ADEPPT™ technology, giving your pet the nutritional immune system support unmatched by competitors.

ADEPPT™ Technology is a proprietary blend designed to help balance your pet’s overall health by supporting a healthy gut microbiome and the immune system.​

Calling All Shutterbugs! 📸

We just love taking snapshots of our pets (just take a look at our camera roll). So we created this paw-some spot – JUST FOR THEM! All you have to do is share pictures of your furry friends using #petsprefer on Facebook or Instagram, and they’ll make an adorable appearance right here!


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302 Cedar Falls Road, Menomonie, WI 54751, USA

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About Us

Pets Prefer supplements and treats are proudly manufactured in Menomonie, Wisconsin by Vets Plus, Inc., a family-owned firm, trusted for over 30 years to produce award winning pet and livestock products. We are driven to bring the highest in quality standards.

Vets Plus is proud of its continued growth into a leader within the animal health industry and ability to manufacture a wide range of products while maintaining SQF Code 8.0, cGMP, and NASC certifications. Vets Plus is a member of the National Animal Supplement Council (NASC), American Pet Products Association (APPA) and American Feed Industry Association (AFIA).

ADEPPT Technology

ADEPPT™ (Advanced Digestive Enhancing Protein Plus Technology) is a naturally derived, non-drug/vaccine formula extracted and developed for supporting a healthy gut in your pet. This formula functions to both support microbial and normal inflammatory balance in the GI tract. Pathogens, such as the commonly found E. coli and Salmonella spp. bacteria, require iron for their growth and survival. ADEPPT deprives these harmful pathogens to utilize iron, via its iron binding mechanism, to keep them in check without affecting the good bacteria. ADEPPT further acts as a free radical scavenger; this anti-oxidant activity aids in maintaining healthy cellular activity of intestinal cells, supporting a normalized gut.

How does ADEPPT™ work?

ADEPPT work synergistically to help reduce the pathogenic bacteria in the gut while promoting the growth and performance of good bacteria resulting in optimized nutrient absorption.

In the gut, ADEPPT’s unique toxin capturing and prebiotic boosting effects stimulate growth and repopulation of the gut with beneficial bacteria, normalizing performance and enhancing its nutrient absorption capabilities. At the same time, it exerts a strong inhibitory effect on pathogenic bacteria. Most pathogenic bacterial strains require iron to survive. ADEPPT slows the activity of bad bacteria by binding to iron molecules in the gut transferring them back into the body for healthy use and blocking them as a food source. Simultaneously, ADEPPT neutralizes free radicals, stabilizing cellular destruction they cause. These activities combine to reduce the pathogen load in the gut and the pro-inflammatory mediators it produces. With ADEPPT, the microflora balance in the gut returns to normal and nutrient absorption returns to healthy levels.

Pets Prefer nutritional supplements are scientifically enhanced with ADEPPT. They are formulated to restore digestive balance after periods of stress and maintain healthy digestion and nutrient uptake in your pets.

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